Writing
DIGITAL CONTENT & COPY
"Want to end toddler tantrums before they start? Check out Fizz & Pop for parenting articles, parenting courses, free party printables, and DIY projects for kids. It's time to make parenting simple, stylish, and fun!"
Social Media Copy
Fizz & Pop Promotional Video
The following copy was shown with this video. Targeted keywords are underlined. The word "time" was mentioned to prime readers, since increasing quality time was a value proposition for Fizz & Pop. The last line reiterates Fizz & Pop's value propositions and specifically targets the "Style & Substance" segment of Millennial moms.
Marketing research on the Fizz & Pop target audience of Millennial moms revealed that purchasing decisions are usually pragmatic but can be more emotional when it comes to shopping for kids. An A/B of the emotional versus the pragmatic test was used with the following ads.
Ad Copy
Advertisement for Fizz & Pop
Appeals to pragmatism with the statistic "84% of preschoolers will meltdown this month"
Appeals to emotions with the phrase "Sometimes we all meltdown..."
Blog Article
Parenting Article Fizz & Pop
scroll on image to see full article
AdWords Campaign
The Witch & Wand
The following ad campaign was shown with this image. Keywords include witchcraft store, apothecary, metaphysical supplies, spells, wands, crystals, herbs, witchcraft, occult, wands, and spell candles.
Current CTR is 5.1%
"Witchcraft Store & Apothecary I Unique Metaphysical Supplies I Spells. Wands. Crystals. Herbs
We offer beautifully handcrafted metaphysical supplies for witchcraft & the occult.
Explore our curated selection of witchcraft kits, wands, herbs, crystals, & spell candles."
Blog Article
The Witch & Wand
CREATIVE CONTENT
The Architect
Excerpt from a Sci-Fi Short Story I wrote
The architect had designed the skyscraper to shame the older buildings below. Its vantage point gave the viewer an inevitable superiority of gaze that deceptively flattened the surrounding landscape into nothing more than jagged, concrete ground cover. The regularity of it all purposefully recalled the singularly unobtrusive silence and infinitely wide plains of the architect’s monotonous, midwestern childhood. In this new wilderness, nature was not lost but merely transformed.
The golden-grain tints of wheat fields seemed overlaid upon the aging city in streaks of brown, yellow, and grey dirt that rose from the ground during windstorms and dripped down walls in the intermittent rains. Only the windows of the skyscraper remained unsullied by the mechanics of the city’s daily routines. On a clear day, observers could see all the way to the ocean and the islands beyond.
Looking out from the 51st floor to ceiling windows, the architect prided himself in having created a place of such defeated liberation. He felt charitable knowing that the vast openness of the landscape suggested every possibility of invention for the skyscraper’s tenants. More importantly, he felt safe knowing the tenants remained walled off from actual interaction with such hypothetical freedom by the thick-paned glass windows they worshiped as welcome captors in their well-defined, right-angled world.
The Forgotten Forest
Excerpt from a kids story I wrote
The kingdom was situated between the sea and the Enchanted Forest. The forest had been there, protecting the kingdom, for as long as anyone could remember. The forest caused all beings within to forget about everything beyond its boundaries, and it caused all those beyond to forget those within. All the creatures, from the fish in the rivers to the trolls in the trees, had forgotten something. Perhaps it was those they once longed for and loved, or perhaps it was their own names.
The pine tree next to the old cottage was only several years old when a family of porcupines took up residence under the cottage eaves. The pine could no longer remember it was a tree, so when it saw the porcupines, it thought I must be a porcupine too. The pine tree soon stopped growing taller, and its branches fashioned themselves into a half-dome shape close to the ground. Then, its needles began to point outwards just like the needles on the porcupines. The porcupine family eventually moved to another part of the forest, but the pine still believed that one day he would find them.
RESEARCH
Maternal Immune Activation alters Hematopoietic Stem Cell Development in Murine Placenta and Fetal Liver
Mimi Sadoshima, Elaine Hsiao, and Paul H. Patterson (2010)
California Institute of Technology, Pasadena, California
Mimi Sadoshima, Elaine Hsiao, and Paul H. Patterson (2010)
California Institute of Technology
Research Proposal for joint doctoral program at PGSP at Palo Alto University and Stanford University